WHY CHOOSE KETOSTART
Audacious Nutrition was founded and KETOSTART® was created because there was a huge gap in the market for too long. A gap to be filled with a good quality exogenous ketone supplement that provides all the benefits that the beta-hydroxybutyrate molecule can provide, without all the negative experiences that often result from rushed and not properly planned and researched product development.
The main concern was that there was no brand that we could trust to use for ourselves or to recommend to others, while learning more and more from all the research studies how much people could benefit from a well-formulated, high quality, carefully developed ketone supplement.
The only goal was TO DO IT RIGHT!
There are many exogenous ketone supplement products on the market, knowing which one to choose can be overwhelming and complicated. Here are some of the main points to consider, why KETOSTART is different:
Type of ketone supplement
KETOSTART® is an optimized ketone salt formulation providing the perfect combination of the superior energy molecules (BHB) with essential electrolytes in an effective amount.
While many exogenous ketone supplements on the market contain a few hundred mgs, 1g or 6g active ingredient (ketone salt, BHB) per serving, KETOSTART® contains 10g* BHB per serving. *(6g Ca-BHB - 0.96g Ca) + (6g Na-BHB - 1.065g Na) = 9.975g BHB
Exogenous ketones work in a dose-dependent manner. Ideally, at least 10g of BHB is needed per serving to effectively elevate blood ketone levels in a person of normal body weight and induce considerable ketosis that also lasts for some time. KETOSTART® contains 10g* BHB per serving. *(6g Ca-BHB - 0.96g Ca) + (6g Na-BHB - 1.065g Na) = 9.975g BHB
High quality ingredients
Instead of cutting on the cost, the ingredients in KETOSTART® were carefully selected to meet the highest standards and quality control.
Some exogenous ketone supplements do not state on the label specifically the amount of BHB included per serving. On the KETOSTART® label you find the amount of each ingredient listed.
Form Of Ketone
KETOSTART® contains both enantiomers, R(D) BHB and S(L) BHB stereoisomer molecules, to ensure high level and sustained elevation of ketones in the body. Note: the currently available blood ketone meters will only register the R(D) BHB enantiomer, so your blood ketone level is about twice as high than what the blood ketone meter shows when you take ketone salt supplement containing both enantiomers.
KETOSTART® sachets are designed to make it convenient to carry them in your purse or pocket, whether you go to work, to hike or to the gym, so they are always at hand when you need extra energy.
Some ketone supplements are impossible to dissolve and you end up with weird clumps floating around in your drink. KETOSTART® is easy to mix and gets dissolved quickly to give you the highest quality experience.
Some powdered ketone supplements harden over time, turn to a tub of rock and no longer mixes nicely in liquid. KETOSTART® is conveniently packaged by serving and maintains the powder form.
Tolerability and Side Effects
The most common side effect of ketone supplements is GI distress (e.g. diarrhea), which can get pretty inconvenient while hiking or working out. KETOSTART® was carefully formulated to avoid GI distress.
Many supplements are not even palatable, too bitter, too sweet, leave weird aftertaste in your mouth or simply just not pleasant. You can be sure that both versions of KETOSTART® have delicious taste that will make you want to drink more even just for the taste.
In KETOSTART® the BHB is bound to a balanced blend of minerals in order to avoid unwanted GI side effects, while also providing additional electrolytes that are complementing the ketogenic diet nicely.
We are not hiding the exact amount of ingredients behind the label of “proprietary blend”.
We only use ingredients that are needed and backed by science. Nothing is unnecessary or harmful in KETOSTART®.
While some ketone supplements have relatively high carbohydrate content (close to 30%), KETOSTART® contains less than 1g sugar.
While other products might include less active ingredient (BHB), they charge higher price. KETOSTART® is made affordable so more people can enjoy its benefits.
Some products are hard to access, ship, difficult to find, or served in a style that doesn’t suit your needs. You can order KETOSTART® easily online at and get it shipped to your door.
KETOSTART® contains no artificial sweeteners and to avoid bitter aftertaste, we use monk fruit, instead of stevia.
Environmental Friendly Packaging
KETOSTART® is the only ketone supplement with environmental friendly packaging. Our boxes are made of tree free paper, based on sugar cane, and the inks are based on soy.
Support A Cause
Portion of the sales is donated to support scientific research, charities to fight cancer and epilepsy, a documentary on metabolic therapies and endurance athletes to reach their impossible.
KETOSTART® is manufactured in a cGMP compliant and FDA registered facility in the USA. cGMP (Current Good Manufacturing Practice) requires manufacturers to employ technologies and systems that are up to date and comply with GMP regulations enforced by the FDA, assuring proper design, monitoring, and control of manufacturing processes and facilities.
What do you need to know when choosing exogenous ketones?
WHAT ARE EXOGENOUS KETONES?
Exogenous ketones are ketones made outside of the body and consumed as a supplement, in contrast to the ketones that our body produces when following a ketogenic diet. The former doesn’t require you to change what you eat, whereas the latter relies on it. In some cases, they can be used as an alternative to a ketogenic diet (i.e., ketosis plus carbs) or complement a ketogenic diet, depending on your goals.
Exogenous ketones are designed to elevate blood ketones, thereby putting you in a state of nutritional ketosis where ketones not only act as an alternative fuel to glucose, but also induce many beneficial effects in our bodies (more on this in a later blog post).
When following a ketogenic diet the liver produces three primary ketone bodies: beta-hydroxybutyrate (BHB), acetoacetate (AcAc), and acetone, but BHB is the primary ingredient most exogenous ketone supplements use in their formulation. You can measure the concentration of ketones (BHB) in your blood with a blood ketone meter, and this can tell you if the product you took is effective or not.
TYPE OF KETONE SUPPLEMENT
The two major types of exogenous ketones available today are ketone salts and ketone esters.
Ketone salts contain BHB bound to a mineral ion, usually a balanced electrolyte formulation of sodium, calcium, potassium, and magnesium.
Ketone esters contain BHB typically bound to a ketone precursor, further metabolized to BHB in the liver (two for one).
Ketone esters are able to elevate blood ketone to higher levels and for more extended periods, however, they are not yet widely available, they don’t taste great, and they are relatively expensive. It is also likely that elevating blood ketone levels to too high might not be as beneficial either or not necessary for the desired outcome and might cause unwanted side effects. KETOSTART is a ketone salt mix, because they comprise most products that are commercially available and are surrounded by the most confusion.
DOSE AND EFFECTIVENESS
Exogenous ketones work in a dose-dependent matter, meaning the more you take, the higher your blood ketone levels. Ideally, a BHB supplement should deliver at least 10g of BHB in a serving. This amount is needed to effectively elevate blood ketone levels in a person of normal body weight and therefore this amount is necessary to do what you were hoping it would do – induce considerable ketosis that also lasts for some time! Some products include much less than this (a few hundred mg-s or just 1g), so you may be wasting your money on something producing a placebo effect at best. Unless you are testing your blood following consumption (which is unlikely), certain companies may be getting away with a dose of BHB that isn’t meaningful.
If the label doesn’t state specifically the amount of BHB included per serving, this is a warning sign.
Depending on each person’s sensitivity and metabolism, beneficial effects can start to happen when blood ketone is elevated. As mentioned above, higher levels might not be needed or will cause unwanted effects.
Also, how quickly can we reach ketosis (how fast will blood ketone levels get elevated) and how long blood ketones will stay elevated in the blood are also dependent on the formulation. Combining MCTs with ketone salts can also extend ketosis. Depending on how rapid and/or how sustained you want your blood ketone level elevated will also influence your decision when buying a product.
R(D) BHB and S(L) BHB are two stereoisomers, called enantiomers, molecules that are mirror images of each other. While R-βHB is the normal product of human metabolism, it is metabolized much faster than S-βHB is. S-βHB is not a normal product of human metabolism, however, it is a transient intermediate of β-oxidation of fatty acids, therefore, administration of the same amount of S-βHB may lead to higher level and more sustained blood levels of S-βHB, compared to similar administration of R-βHB.
Some companies claim that using one or the other form is better, but we think that racemic forms (meaning containing both enantiomers) is the ideal combination. Blood ketone meters measure R-βHB exclusively (not S-βHB, AcAc, or Acetone) therefore, total ketone level may be somewhat underrepresented if we use only a blood ketone meter.
There are several formulations available in different ketone supplements. As mentioned, ketone salts include BHB that is most commonly bound to minerals, and depending on the product, the combination of these minerals may be different. They often provide a balanced blend of sodium, calcium, magnesium and potassium, acting as electrolytes complementing a ketogenic diet nicely. The ratio (or the lack of any of these) might be the key to the best formulation.
It is very important that you as the consumer to know what is in the supplement, which means you should expect that all of the ingredients and their exact amount are listed on the label. If the company is not transparent with their formulas, and are hiding ingredients behind the label of “proprietary blend” or simply not listing them, this raises concern. Try to find a company that you feel is open, honest, and has your best interest in mind.
Some added ingredients may improve the formulation while others may be unnecessary, potentially diluting the product or, worse, be accompanied by their own unwanted side effects (e.g., diarrhea). As we mentioned above, what you want to look for is the transparency of the company stating the exact amount of each ingredients (instead or hiding behind secretive proprietary blends) and well justified and scientifically supported reasons why those ingredients will enhance the claimed effects.
We found that some of the ketone supplements have relatively high carbohydrate content, close to 30% of the supplement’s weight, which should be avoided by those on a strict ketogenic diet trying to consume less than 50g carbs per day….not talking about how it is going to influence efficacy. For us, the ideal ketone supplement should not contain more than 2g of carbohydrates per serving with less than 1g sugar.
Ultimately, you have to enjoy the product you choose, it can’t break the bank, and it needs to be relatively accessible and convenient for you to take, or else none of this matter. These are all part of whether you purchase a product or not. Some products are well overpriced for what they deliver, and the price is not always an indicator of quality; instead, the cost needs to reflect efficacy and enjoyment.
Your decision to buy the product ever again depends on whether you enjoy the product or not! Taste is overlooked, but the truth is, many of these supplements are either not even palatable, too bitter, too sweet, leave weird aftertaste in your mouth or simply just not pleasant enough, which of course, influences whether you will feel like consuming it again or not.
ACCESSIBILITY AND CONVENIENCE
Independently from whether you prefer to buy the products in the store, online or through multilevel “network” marketing, your decision will be influenced by whether the product is hard to access, ship, difficult to find, or served in a style that doesn’t suit your needs (e.g. it is hard to take a huge tub for hiking, so you might prefer to take products sold in sachets).
SOLUBILITY AND SHELF LIFE
Some ketone supplements are easier to mix and dissolve faster than others, we do not like when the clumps are still floating around on the top of the drink even after 5min of vigorous stirring. It is also not uncommon for some powdered ketone supplements to harden over time because some of their ingredients are hygroscopic. Meaning your once fluffy powder turns to a tub of rock and no longer mixes nicely in liquid. We definitely do not enjoy when it is almost impossible to scrape out a small/desirable amount of ketone powder, because the whole tub is clumped together.
TOLERABILITY AND POTENTIAL SIDE EFFECTS
The most common side effect from ketone supplements is GI distress (e.g. diarrhea). In some cases, you may need to work your way up to a given dose to eliminate these side effects, but if you routinely react poorly to a supplement even at a low dose then likely that product is not for you. This may seem obvious, but you want to choose a supplement that you tolerate well, and this may depend on the specific formulation of the product, on your body’s tolerance level and individual metabolism.
Since it is not feasible for everyone to do extensive testing on themselves to find an effective and quality product, we hope that sharing what we’ve learned through our research can guide you. The ketone supplement you choose should be effective (induce ketosis), affordable, enjoyable, convenient, and ultimately, support your goals.